"Our panelists, all published authors, will talk about their experiences and their processes of transforming from a blogger or online publisher into an author... along with the process of transitioning a blog audience or fan base into book buyers. These two audiences might not be the same, and there's a lot of pre-planning to be done if you want to ensure that your audience can make the transition with you. They'll also discuss the new book industry and how it is affected by new media as well as their unique experiences with the publishing experience."